TOP HUNGARIAN STYLISTS VISIT WORLD HAIRSTYLE CAPITAL

04-08-2005 13:40

This year between Oct 22-24 the global spotlights will once again focus on the City of London, the hairstyling capital of the world. At least 300 Hungarian top hairstylists and salon owners will be present at this year's Salon International, also known as the world’s top hairdressing and hairstyling exhibitions, hosted at EXCEL, Docklands in London.

One of Hungary’s most acclaimed hairstylists Tamas Zsidro said that he has been visiting the London scene since 1983. “London is tops when it comes to hair fashion,” he said, explaining that the London style is technically and innovation-wise the best in the world. “The French and Italians are lagging behind because their hairstyles are a bit more robust and heavy,” he added. Zsidro emphasised that Hungarian ladies are very fortunate that their hair is gentle and thin, just like that of the British ladies’. “If you are a hairstylist and want to stay trendy in Europe you must go to London,” he said, explaining that annually about 300 of Hungary’s leading hairstylists visit the London events, despite the fact that costs are high. “The hairstyling shows can each cost GBP 80 per person with ongoing shows all day, not to mention the seminars,” he said. Zsidro said that for career-starters he proposes participation special hairstyling sessions 8-10 times a year at academies like the L’ORÉAL Academy in Budapest. Currently the so-called Rockmantic (long hair) is the trend for this fall/winter fashion. Zsidro is also an accredited Hungarian hairstyle journalist.

Adina Csoka, hairstylist at Lestyan Salon, another one of Budapest's trendy hair-do shops confirmed, "Each year hundreds of Hungarian salon owners and top hairstylists visit London, which has for quite some time been the centre of European trends.” She added that visitors like Zsidro collect and make videos of the latest styles to bring back and show the Hungarian hairstyle industry and their friends. "Hungarians are most wild about trends set by Vidal Sassoon and Tony & Guy," she said. Csoka added that the Russian stylists are also fast gaining ground in Europe.

She said that while London is a dictator of fashion in hairstyling, on the contrary the British are not really obsessed with their hair-do while in Hungary the Magyars are more conscious about getting the right style in the right season and generally refuse to neglect their hair-dress. "The hairstyle business is a seasonal one just like the fashion industry and Hungarian clients at salons are constantly asking for hairstyle magazines from which to choose their latest do," said Csoka. While in Hungary a complete hair-do and sit-in at the salon may fetch say HUF 12,000 including tax and tips, in western Europe the same do could fetch four-fold this amount. Earlier this year Csoka's hair salon participated in a Wella competition where she performed exceptionally well with her "Egyptian" hairstyling technique.

Salon International

The latest techniques and products live action and some of the brightest and most inspirational demonstrations will be found at Salon International - the hairdressing industry’s unique event where everything from a hairpin to a salon refit can be found. Visitors to the exhibition will experience in excess of 200 exhibition stands, covering 25,000 sqm of exhibition floor space. Salon International is the largest professional hair show in the UK attracting almost 40,000 visitors from around the world, including Hungary.

According to the organisers the buzz of the Hair Hall is electric, providing visitors to the exhibition with the opportunity to discover new ideas and be inspired by the diverse range of products and services. Many of the greatest names in British hairdressing will be appearing on the live stages situated throughout the exhibition. Hairdressers Journal International, Goldwell, Toni & Guy, Schwarzkopf Professional, TIGI, Wella, Clynol, Wahl, Indola and BaBylis will all be presenting show-stopping demonstrations, which will inspire, motivate and excite even the most advanced professionals.

A host of Great Britain's leading product companies and manufacturers are on hand to source a new product line or salon service for keen visitors. Hair extensions, one of the fastest growing in-salon services are well represented with Cinderella Hair, Racoon, Dome, American Dream, Great Lengths, Hairaisers and Euro Hair Fashions all presenting and demonstrating their comprehensive systems and techniques. Salon Services, Takara Belmont and Aston and Fincher have the latest developments in salon design and furniture. Shortcuts and Premier Software Solutions provide everything needed for a state of the art in-salon computer system. Hairdressing and beauty insurance specialists, Gel will be on hand to answer questions on insurance for the hair and beauty industry.

Exhibition stalwarts Vidal Sassoon, Toni & Guy, HABIA, Alan D and TIGI will be providing exhibitors with the tools to develop in-salon education, through video’s, DVD’s and books. First time attendee Clairol Professional will be joined by established product companies, including L’anza, Fudge, osmo essence, and Chill. Salons Direct, Hair Tools and Salon Services will have everything a salon requires from brushes and combs to tool cases and dryers. For the latest in scissors innovation Betterton’s of London, Dowa and Rand Rocket offer more than you can handle. Established British brush and comb manufacturer, G.B. Kent is visiting the exhibition for the first time, presenting their wide range of salon brushes and combs.

The British Hairdressing Awards Gallery is a must for all visitors at the Schwarzkopf Professional stand, where for the first time they will be able to see images created by the 2005 British Hairdressing Awards Finalists in the nine regional categories, the six specialist categories and the seven British Hairdresser of the Year nominees - Antoinette Beenders, Andrew Barton, Errol Douglas, Lisa Shepherd, Phil Smith, Lee Stafford and Richard Ward.

For further press information on Salon International please contact Alison Jameson, Neill Mabbott or Rachael Ross at Alison Jameson Consultants

Tel: +44 131 621-7210, Fax: +44 131 621-7215 or email: alison@ajc.demon.co.uk
For press passes contact Cherry Walton at ESP on +44 1372 841001, Fax +44 1372 841077 or email: cherry@eventsol.co.uk

For more information see the Salon International Website: www.salonexhibitions.co.uk